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If you live on the planet Earth you have surely heard about the ALS Ice Bucket Challenge. Some wil argue that this campaign is social media at its best.

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What is so important about Hummingbird? Firstly, it affected over 90% of the search requests submitted to Google. The main aim was to focus on relevant concepts and intent instead of singular keywords.

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It’s a critical component of nearly every website ever built. It directly affects the user experience. And most people don’t think about it–until it doesn’t work.

As the #IceBucketChallenge campaign showed us, social media can be a powerful medium for charitable organizations.However, the precise nature of the relationship between social good and platforms like Facebook and Twitter can often be unclear. Do social media users really absorb the message?

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Password protection has become a hot topic in recent months, what with the leak of naked celebrity selfies and the constant threat that one wrong click will send our most private of communications into the wrong hands. So what can you do about it?

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I attended Day One of Social Media Today's Atlanta Social Shake-Up on September 16, 2014, representing Object 9.

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Telecom companies operate in an extremely competitive industry where it’s a constant bidding war over who offers the best coverage for the best price.

Do you use webinars in your marketing? Are you looking for new ways to generate sales and leads? To explore the art of using webinars to generate leads and ultimately sell, I interview Lewis Howes for this episode of the Social Media Marketing podcast.

If you can believe it, Day 2 topped Day 1 at The Social Shake-Up. Here are the highlights for you, in case you couldn't make it to Atlanta to shake it up with us in person.

There are lots of small business owners and yes, even marketers, who believe online advertising is not worth the spend. For a long time, I was one of those marketers.